One of the first tasks to create a new automation, system, or tool, is to decide what data you need to be working with. Sometimes, this is an obvious choice, like if you’re starting a marketing automation and just need the email and first name of a potential customer. Other times, it can be really confusing, like if you want to create say an automated tool to help writers determine their story structure, as we are.
In this article, we’ll talk about why you should decide the data your app will be working with first, how to determine your automation data, and how to structure it. I’ll also be sharing the data we’ll be using for this new project, and I’d love your feedback on it!
